BLog
Creators & Curators
In Defense of the Stock Photo: Finding the Hidden Gems
We can be honest with each other here, right? We all know that stock photos don’t always have the best reputation. From the overly enthusiastic office high-fives to the "woman laughing alone with salad," to Kim Convenience star, Simu Liu, jazzersizing his way to a...
The Perils of DIY Design: Why Canva is Not Your Best Friend
We’ve all done it. We’ve wondered “Well...what if I just design this myself? After all, Canva is FREE..." Plus, you’ve seen countless tutorials, and those Instagram designers make it look so easy, right? We totally get it. Honestly, we do! As much as we’re a design...
The Power of Storytelling: Crafting Compelling Narratives that Capture Attention
The Story You Didn’t Know You Were Telling Every brand has a story to tell. Maybe it's about your humble beginnings and dreams of opening a studio together over summer salads in your old studio, or maybe it’s a story you’re still building as you prepare to take...
When Fonts Go Rogue: A Cautionary Tale of Typography Terrors
Ah, fonts. Those little lines and curves that, when done right, make your brand look sleek, polished, and ready to conquer the world. But when fonts go rogue, they can cause chaos that even a well-timed meme can’t save. From violating font usage rights to using...
Social Media FOMO: The Fear of Posting Outdated Trends
Picture this: You’re scrolling through your Instagram or TikTok feed and see the cutest new dance popping up everywhere, and you think to yourself “Oh yeah, I could do that...” For the next two days, you see that dance everywhere – celebrities and influencers all have...
Brand Wins & Losses: Why Being Forgettable is Not an Option
In a world where attention spans are shorter than a goldfish's memory (okay, maybe we’re not all in Finding Dory territory, but we’re getting there!), being forgettable is the ultimate sin for any brand. Whether you’re a startup or a seasoned player, blending into the...