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It’s the Most Wonderful Time of the Year!

The big day had finally arrived – I’d been counting down the days for months, and struggled to fall asleep the night before. No, it wasn’t December 25, but the 2 days each year I’ve come to affectionately call my personal “Design Christmas”. For the past 8 years I’ve treated myself to attending the Design…

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Creating Corporate Culture in the Face of Telecommuting

(Image, L to R: Elyse, Deb, Joanna Blackmore, President of BizConX Hamilton, Kim, Crystal, Lauren) My morning commute is about one minute. I don’t stress about what to wear every day. I never spend money going out for coffee or lunch during the week. Telecommuting has its benefits, but it also has its challenges. Your company’s…

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Here Comes the Bride…Trying to Remain Productive at Work

Here Comes the Bride…Trying to Remain Productive at Work

It’s 9 a.m. on October 21st. It’s a Wednesday morning. I’m at home, at my desk, getting my day started by going through my emails and messaging my boss Kim on Skype to say good morning. I’m sipping coffee. I’m thinking about the deadlines I have for the day and the week. I’m browsing Feedly…

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Toronto Blue Jays crowd

3 Essential Social Media Truths Proven by Blue Jays Fever

The Blue Jays have whipped all of Canada into a baseball frenzy that reached fever pitch last night with their epic win against the Texas Rangers. My aunt in Calgary posted a celebratory “Go Jays, Go” update on Facebook. My cousin in Montreal live-tweeted the game. A high school friend currently living abroad lamented on…

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Case Study: ToscaReno and the Sustaining Power of Community

I’ve had the immense pleasure of working with Tosca Reno in the past few months. I remember being approached by Deb Von Sychowski and Kim Phillips, Co-founders of Patch Design, design agency for Tosca Reno when they told me of this exciting new opportunity to resurge the social strategy for an already exciting brand. I read the brief…

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7 Reasons Brands Can’t Afford to Ignore Social Media Any Longer

Taking the plunge into the super-active, real-time world of social media can seem scary for the uninitiated; however, it not only represents an exciting way to connect with your customers and prospects, it can also seriously benefit your organization. It is no longer a question of why your brand should participate online, but why not.…

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